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Research
At the centre of our interest is research on implicit human practical knowledge. Most advanced qualitative research methods are employed to investigate associated phenomena. Substantially backed by basic research our results are more meaningful and more relevant for decision making processes than those of conventional (market-)research.
Qualitative Methods
- Interviews
- Group discussions
- Text interpretation
- Interpretation of pictures and videos
Innovative Councelling Service
- Investigation of future trends
- Target group and media research
- Product positioning
- Brand differentiation
- Transfer of products and brand expansion into new markets
- Research on Cultures and Mentalities
- Research on organisational cultures and organisational development (change management)
- Development of culture-sensitive coaching and diversity management concepts
Scientific implementation competence
- Integrative concept of culture-sensitive research, counselling and training
- Optimal allocation of synergies between basic and applied research
- Continuing practise-based development of research methods
- International academic and university contacts
- Expertise for Eastern Europe
ikus is accredited partner institution of the programme Innovationsscheck by the Austrian Research Promotion Agency (FFG).
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Research